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Handling Michigan Apples

Michigan Apple growers and shippers work hard to get delicious fruit to you in top shape. Making sure the apples keep a fresh, unblemished look is now in your hands.

Remember, careful handling can translate into increased sales. No one wants a bruised apple! Here are some tips: 

Handle with Care:

Handling Michigan Apples

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  1. Remember apples bruise easily. 
  2. Never squeeze, throw or drop apples. 
  3. Minimize handling.

Upon Delivery:

  1. Stamp boxes with shipment date.
  2. Store in climate-controlled atmosphere (34º F is optimal).
  3. Rotate boxes in the storage area.
  4. Use older apples first.

On Display:

  1. Discard bruised, blistered or punctured apples.
  2. Place newer apples on bottom and older ones on top.
  3. Use signs and displays to increase sales.

When Re-Ordering:

  1. Pay attention to buying habits.
  2. Order according to demand.
  3. Offer several varieties.
  4. Keep supply of fresh apples in storeroom.

Entice Customers:

  1. Offer free samples.
  2. Conduct cooking demonstrations.
  3. Use promotional tools from Michigan Apple Committee.